YouTube is a platform that allows you to monetize your content via ads while Facebook and Instagram do not even allow you to benefit financially from the ads they run alongside your content.
The challenge with YouTube, is their list of requirements which includes having 4,000 public watch hours in the last 12 months and at least 1,000 followers to join the club (via YouTube). For many creators, this can take months or even years to achieve.
Even worse, if you somehow manage to upset their complicated artificial intelligence algorithm and get 3 strikes, you could lose your YouTube channel altogether and kiss all those years of hard work goodbye.
Roku is unique in that it allows creators to monetize their content straight out the box. For growing brands that are still growing their following, this is an absolute game changer.
Apart from that, Roku’s ad revenue has only increased during the COVID-19 pandemic. As of Q1 2020, Roku’s average revenue per user increased by 28% compared to Q1 2019. Meanwhile, NBCU’s ad revenue fell 21% over the same period (via nscreenmedia).