Mama, we're on roku tv!

That’s right, we’re now playing on a TV near you.

We Have Your Favorite Stars

Exciting episodes featuring superstars like Akon, Vivica A. Fox, Daniel Baldwin, Michael Blackson, Floyd Mayweather Sr., Wesley Snipes and so much more.

Expand your brand on Roku TV

Watch your brand’s reach explode once you get your own Roku TV channel.

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Super Vlogs Channel

We love vlogs! Here’s a small sample of the vlogs currently playing on our channel.

To view all of the videos on our channel you will still need to install our Roku Channel.

All vlogs on our channel are shot and edited by Super Vlogs for our various clients and sometimes, well, for ourselves. 

Need a Roku Player?

Get a Roku, player.

Ready to check out Roku’s programming and channels for yourself?

Well Roku has earned a reputation as the ultimate ‘cable-cutter’ because you can either get a set-top or stick to plug into your TV’s HDMI port, or you can just purchase a TV with Roku already on it.

That’s right, Roku runs as an operating system on 1 in every 3 brand new televisions sold in the United States.

With numbers like that, it’s safe to assume that some of you out there already have it and just may not know it.

Now if you’re sure you don’t have it, then you’re going to want to get yourself one of these if you want to enjoy the Roku experience.

Does size matter?

Roku TVs literally come in all shapes and sizes. Take a look at all that Roku has to offer on Amazon.

Roku Express HD Streaming Media Player 2019

Just plug it into your TV, connect it to the internet and stream in full HD.

Roku Premiere | HD/4K/HDR Streaming Media Player

Just plug it into your TV, connect it to the internet and stream in full HD, 4k & HDR.

TCL 40S325 40 Inch 1080p Smart LED Roku TV (2019)

Just turn it on, connect it to the internet and start streaming in Full 1080 HD.

SuperVlogs is a proud Amazon Affiliate and purchasing your Roku swag via the provided links helps support our business. We thank you kindly for your support.

Why Do You Need A Roku Channel?

Now this wouldn’t be a true vlog discussion without a Top Ten list.

So here it is, we present to you…

‘Our Top 10 Reasons To Build A Roku Channel’

10. Everyone's at home

There’s no getting around it, so let’s start off by addressing the elephant in the room.

During the COVID-19 pandemic, 95% of Americans have at some point been forced to shelter-in-place. With pretty much everyone at home, the growth of TV video streaming services has accelerated like a rocket blasting through the Van Allen belts. 

Today roughly 80% of US consumers are living in a household with a video streaming service (via deloitte.com) and 25% are planning on subscribing to a new streaming service in the next year.

As for Roku, they announced that collective streaming hours have increased by 49% compared to last year and they added a whopping 2.56 million users within the first 3 months of 2020 (via MarketWatch.com).

9. 1/3 of brand new TVs sold in America already have Roku preinstalled

That’s right. Roku has pretty much cornered the smart TV market.

We’ll repeat this for all the people in the back: 1 in every 3 brand new televisions sold in America already has Roku on it (via The Motley Fool)!

That’s huge!

As a result, many of your followers, fans or congregants probably already have Roku and either don’t know it or have never had a reason to use it. 

Now your brand could be all the reason they need to hop on board seeing as, well, they’ve likely already got it.

8. Roku is easy for any generation to use from Gen Z, to Millennials to Boomers

Younger users are gravitating to OTT (Over The Top) devices like Roku because most of generation Z, X and Millennials are ‘cable-cutters’ who see no point in paying for expensive cable and satellite TV services.

They prioritize the internet for their email and work needs, considering it essential, and so naturally, more and more of them are using devices like Roku for their television needs as well, cutting out unnecessary cable and satellite TV bills.

Unsurprisingly, boomers are flocking to Roku as well because, as we’ve mentioned before, it’s already preinstalled in a whole lot of televisions so it provides a more traditional means of enjoying online content giving them a viewing experience that they are more accustomed to compared to computers and mobile devices.

7. Roku is THE most popular streaming player in the United States

In the battle of the streaming players, Roku reigns supreme.

‘According to eMarketer, 86.2 million Americans have streamed a show or movie using a Roku compared to 64.6 million Americans who used an Amazon Fire TV. Google’s Chromecast came in third with 31.6 million viewers followed by the Apple TV in fourth place with 24.6 million users.’ reports Cordcuttersnews.com

With a whopping 49% market share of the TV video streaming market Roku is the largest Connected TV (CTV) platform in the United States and has clearly become the service to beat, or better yet, join.

6. Stand out from the crowd of content creators who only use free video services like YouTube, Facebook Watch and Instagram

Facebook, Instagram & YouTube are still great outlets for any video content you create, and we would never suggest abandoning whatever you have going on those platforms.

But let’s face it, they’re all super saturated because they have no true barrier to entry.

Just about anyone can start a social media account, where as with Roku, there are technical and monetary barriers to entry that will prevent many content creators from being able to publish to Roku.

Ultimately, this results in less competition for your brand to shine in front of Roku’s nearly 40 million monthly active US viewers (via Statista) and you won’t have to spend as much time fighting for attention on overcrowded social media networks.

In fact, when used correctly, Roku will actually be the tool that helps grow your social media following for your brand. It comes to build, not to destroy.

5. Save heaps of money compared to traditional methods of building a worldwide TV channel

It’s never been more affordable to expose your brand to millions of viewers natively on their television sets already sitting in their homes.

Just imagine the thousands or even millions of dollars it would have taken to get your content directly on to so many TV’s just 10 years ago.

Finally, we have television exposure that anyone can afford.

4. (Almost) 40 million opportunities to connect with a whole new demographic and increase your brand's growth

While traditional TV subscriptions like cable and satellite TV are seeing a zero to negative growth rate, television video streaming has exploded from 10% of US consumers in 2009 to a whopping 55% in 2018 (via mediakix.com).

And you read that right, that was back in 2018!

As of 2020, Roku now has 39.8 million active users per month in the US alone, with the key word being ‘active’ (statista.com). That’s almost 40 million pairs of eyeballs that stand a very good chance of discovering your content every month, making Roku a perennial, never-ending traffic source.

3. Give your viewers the ultimate experience of easily interacting with your content on the luxury and comfort of a big TV screen instead of a small computer, tablet or phone

Cellphones, tablets and computers are extremely convenient content watching devices because they’re literally everywhere.

But let’s face it, there’s nothing quite like kicking up your feet and enjoying quality programming on a beautiful large screen TV.

The easier you make this for your followers, the more of your content they will consume. It’s really that simple.

2. Monetize your channel with advertising revenue from day one

YouTube is a platform that allows you to monetize your content via ads while Facebook and Instagram do not even allow you to benefit financially from the ads they run alongside your content. 

The challenge with YouTube, is their list of requirements which includes having 4,000 public watch hours in the last 12 months and at least 1,000 followers to join the club (via YouTube). For many creators, this can take months or even years to achieve.

Even worse, if you somehow manage to upset their complicated artificial intelligence algorithm and get 3 strikes, you could lose your YouTube channel altogether and kiss all those years of hard work goodbye.

Roku is unique in that it allows creators to monetize their content straight out the boxFor growing brands that are still growing their following, this is an absolute game changer.

Apart from that, Roku’s ad revenue has only increased during the COVID-19 pandemic. As of Q1 2020, Roku’s average revenue per user increased by 28% compared to Q1 2019. Meanwhile, NBCU’s ad revenue fell 21% over the same period (via nscreenmedia).

1. Increase your brand's authenticity by aligning it with other major networks like Netflix, Showtime, HBO, CNN and many others

We would never suggest that content creators take their content off of platforms like YouTube, but with a Roku channel, your brand can exist on YouTube, and also exist side-by-side with YouTube‘s own Roku channel as well. Now that’s an upgrade for any brand.

Just about every major network you can think of has created a Roku channel. It’s like the early days of the internet when brands realized that every serious business had to have an online presence. Well, the time has now arrived when every serious content creator has to be on Roku.

Regardless of what type of video content you are creating, mentioning that you are broadcasting on Roku TV opens doors because people will take you and your brand more seriously.

TV Streaming Sticks & Boxes Use Worldwide 

  • Roku TV 49% 49%
  • Google (Android TV & Chromecast) – 21% 21%
  • Amazon Fire TV 20% 20%
  • Apple TV 8% 8%
  • Other 2% 2%

Statistics by Strategy Analytics via 9to5Google.

Disclaimer: SuperVlogs is in no way officially endorsed by or in partnership with Roku, Inc. We simply develop super channels on their super platform.

 

Roku’s reach includes

 

Roku Devices In Use In The US Alone

Monthly Active Accounts In The US Alone

Hours Streamed in 2019

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These numbers are growing daily. TV video streaming is not the future, it’s the now.

Get in now, ahead of everyone else. As this goes more mainstream, audience potential will decrease. That’s just the way it goes folks. Early adopters will reap the majority of the benefits.

If you or your brand could benefit from being on 1 in every 3 televisions sold in the United States and being side-by-side with networks like Netflix, Showtime, HBO, CNN and many others for a tiny fraction of the normal cost, then being on Roku TV is an absolute no-brainer. 

 

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